Usually, it’s one or both of the following: You’ll likely ask your friends whether they’ve tried the product or service, and if they have, whether they would recommend it. You’ll also probably do some online research to see what others are saying about the business before you make a decision.
Nowadays, 90% of businesses used the internet to find a business idea. This shows that the majority of business owner are looking to peers to make a good decision in investing a business. Most business owner know that a little online research could spare them from a bad experience and poor investment.
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A case study aims to persuade that a business idea, product, or service can solve a problem. Why? Because it has done so in the past. By including the quantitative and qualitative outcomes of the study, it appeals to logic while painting a picture of what success looks like for the business owner. Both of which can be powerful motivators and objection removers.