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Hey solopreneur! Today, I want to talk about the big, scary topic of PROMOTING and SELLING your business.
Because here’s the thing… as a solopreneur, selling our business essentially means selling OURSELVES – who we are, what we do, and WHY we do it – to the world. The truth is that if you run your own business, then whether you like it or not, you’re also a sales person!
The tricky thing is that we oftentimes can feel a little weird and maybe even “icky” about promoting ourselves.
We’ve all been there. We’ve all seen those people. You know who I’m talking about… the ones who pester their friends and family trying to sell that product. The ones who plaster their Facebook feed with promotions or send WAY too many emails when you don’t even really care about what they have to offer.
But there is a way to promote your business in a way that makes the right people want to buy from you.
There is a way to capture attention and turn that attention into raving fans.
There is a way to get your business into the world and build genuine and authentic followers.
So how do you do this?
Well, I’m going to share 3 tips with you about how to promote your business every day in a way that is authentic and genuine to you.
1. You have to be filled up in order to pour out in a genuine and authentic way.
The most important thing about promoting your business every day is you have to be filled up in order to pour back out.
You have to be able to approach your promotions from a place of overflow vs. desperation.
This is so essential to not sounding too “salsey” or “spammy”.
What makes you feel alive? What things do you LOVE doing? What are your hobbies outside of work? What makes you feel like you’re living your most intentional life? Get back to doing those things!
Maybe this looks like doing a morning workout, eating a healthy diet, or getting into scripture and prayer every morning. Maybe this looks like taking time to relax with your family and friends. Maybe this looks like getting a good night sleep and taking the time to get all dolled up and ready for the day each morning.
Whatever this looks like for you, don’t neglect it! Get back into the habit of doing things that light you up and make you feel alive.
Think about what feelings you desire to have in life. I mean… REALLY think about this.
Do you desire to have a freedom filled life? Do you desire to find and have joy in all circumstances? Do you desire to live abundantly? Or do you want to live each moment with peace in your heart?
Whatever feelings you desire to have, start working to incorporate these feelings into your life more.
What things or habits make you feel these feelings? The key is to do more of those things and less of the things that drain you.
2. You have to promote in a way that is genuine for you.
Secondly, we have to think about HOW you are going to promote every day. Obviously, we don’t want to promote the same way every day; that would just be boring for our followers!
The biggest tip I can give you is to promote in a way that is genuine to you. Do this by following your creativity. Follow your passion.
So, what do I mean by follow your creativity and passion???
This means that if you are not feeling passionate or creative about something at the moment, then maybe it’s not the right time to do that task.
Look at your task list and the things that HAVE to get done today. What things do you want to do? What things are you feeling lit up about? What things do you have a passion to complete and get into the world?
Ok, there is a catch. Sometimes we DO have to do things that are not fun. Sometimes we DO have to get something done TODAY and it just can’t wait… but we don’t want to do it. UGH. I know the feeling.
The best tip I can give you for this is to make a list of things that HAVE to get done and give these tasks a due date. Assign different tasks to different days or times and make sure to get these things taken care of.
Then, we can attack all the left-over tasks in a way that we are passionate about.
For example, I think a lot. I also really like writing. I often times will find myself thinking about a certain topic for quite a while and mulling it over in my brain. When this happens, I know that RIGHT THEN is the time to get these thoughts out of my brain and down onto paper. This is the time to try to plan the live video I want to do on that topic.
If I write the topic down and then decide that I will write that blog post later or do that live video later, then I often won’t be as passionate about it and I will have to take twice as long to get back into the “flow” of that topic. And if you’re a creative, I think you know what I mean.
So, when you find yourself in the “flow” of creativity and passion about a certain subject, topic, or task… attack that thing right then and there! Use that creativity and passion to create your daily promotion about that subject!
3. You have to promote with perseverance and tenacity.
If we approach promoting our business with timidity and shyness, we will never make the impact we dream of. We have to be brave, we have to be bold!
So, once you are filled up and know what your promotion is… attack that thing with perseverance and drive! Don’t let yourself shrink back out of fear… but step out in faith! Step out in obedience to your calling! Step out and be brave.
This may mean being awkward or maybe even annoying someone. But here’s the thing, you will get rejected. You will have people who don’t jump on board… and that’s OK! That just means that they either aren’t your ideal client or it’s not the right time. When this happens it’s important to know when to back off and when to keep pushing.
Remember, your dream deserves to be promoted. How can you impact lives and change the world if you don’t share it? The key here is to believe in your dream to the point of not being able to keep quiet about it.
And if there’s anything I’ve learned over this last year, it’s that you NEVER KNOW who might be interested in buying from you. There have been times I’ve almost not shared about my business because I start to think “they won’t want it” or “I don’t think they will be able to afford it”… and then those are the very people who want it most and actually CAN afford it.
Never disqualify someone is fits your ideal client persona before talking with them and sharing your business with them, you might be surprised when they say they are interested in buying from you!
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