First Party

Playbook For Marketing

First-party data play book for marketing

A guide to inspire APAC brands to utilize first-party data in responsible, creative, and innovative ways.

What’s Inside?

First-party data is data that a company collects with customers’ consent and therefore owns. It comes from multiple online and offline sources (e.g. web interactions, customer relationship management (CRM) databases, in-store purchases) and can include information such as demographics and customer purchase history.

  • Why is first-party data?
  • Why first-party data matter?
  • Digital marketing maturity and first-party data.
  • Trust, transparency, and first-party data stewardship.
  • Ways to put first-party data to work.
  • How APAC brands are taking their marketing to the next level with first-party data.

File Type

File Sizes: 5MB
File Format: PDF
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