Playbook For Marketing | Starknet Technologies

February 1, 2021 Case Studies

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First-party data play book for marketing

A guide to inspire APAC brands to utilize first-party data in responsible, creative, and innovative ways.

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What’s Inside?

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First-party data is data that a company collects with customers’ consent and therefore owns. It comes from multiple online and offline sources (e.g. web interactions, customer relationship management (CRM) databases, in-store purchases) and can include information such as demographics and customer purchase history.

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Why is first-party data?
Why first-party data matter?
Digital marketing maturity and first-party data.
Trust, transparency, and first-party data stewardship.
Ways to put first-party data to work.
How APAC brands are taking their marketing to the next level with first-party data.

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