19th Ave New York, NY 95822, USA

[vc_row][vc_column][gem_title_background fullwidth=”1″ container=”1″ background_type=”color” padding_top=”230″ padding_bottom=”210″][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space height=”30px”][gem_title_excerpt alignment=”center” v=”5″ color=”#b3ae8d”][/gem_title_excerpt][gem_title_title alignment=”center” v=”5″ color=”#ffffff”][/gem_title_title][vc_icon icon_fontawesome=”fas fa-angle-double-down” color=”custom” align=”center” css_animation=”slideInDown” custom_color=”#b3ae8d”][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/gem_title_background][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text]

First-party data play book for marketing

A guide to inspire APAC brands to utilize first-party data in responsible, creative, and innovative ways.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1612191959971{margin-bottom: 0px !important;padding-top: 70px !important;background-color: #262626 !important;}”][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″ css=”.vc_custom_1586361883969{margin-right: 27px !important;}”][vc_column_text css_animation=”none” css=”.vc_custom_1612191929410{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

What’s Inside?

[/vc_column_text][gem_divider margin_top=”30″][vc_column_text css_animation=”none”]

First-party data is data that a company collects with customers’ consent and therefore owns. It comes from multiple online and offline sources (e.g. web interactions, customer relationship management (CRM) databases, in-store purchases) and can include information such as demographics and customer purchase history.

[/vc_column_text][gem_divider margin_top=”30″][gem_list type=”Label” color=”12″]

  • Why is first-party data?
  • Why first-party data matter?
  • Digital marketing maturity and first-party data.
  • Trust, transparency, and first-party data stewardship.
  • Ways to put first-party data to work.
  • How APAC brands are taking their marketing to the next level with first-party data.

[/gem_list][vc_progress_bar values=”%5B%7B%22label%22%3A%22File%20Sizes%3A%205MB%22%2C%22value%22%3A%22100%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23b3ae8d%22%2C%22customtxtcolor%22%3A%22%23000000%22%7D%2C%7B%22label%22%3A%22File%20Format%3A%20PDF%22%2C%22value%22%3A%22100%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23b3ae8d%22%2C%22customtxtcolor%22%3A%22%23000000%22%7D%5D” options=”striped” title=”File Type”][/vc_column][vc_column disable_custom_paddings_tablet=”true” disable_custom_paddings_mobile=”true” css=”.vc_custom_1586384900260{padding-left: 27px !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][gem_image position=”centered” disable_lightbox=”1″ src=”37527″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1588153532674{margin-bottom: 0px !important;}” custom_css_code=”JTQwbWVkaWElMjAlMjhtYXgtd2lkdGglM0ElMjA0ODBweCUyOSU3QiUwQSUyMCUyMCUyMC5nZW0tYnV0dG9uLXNpemUtZ2lhbnQlN0IlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjBmb250LXNpemUlM0ElMjAxNHB4JTNCJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwYm9yZGVyLXdpZHRoJTNBJTIwNHB4JTNCJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwbWFyZ2luJTNBMCUzQiUwQSUyMCUyMCUyMCU3RCUwQSU3RCUwQQ==”][vc_column css=”.vc_custom_1587646939638{padding-top: 0px !important;}”][gem_button style=”outline” size=”medium” corner=”0″ border=”6″ separator=”strong-double” icon_pack=”fontawesome” text=”Download Free Book” link=”url:https%3A%2F%2Fwww.starknet-tech.com%2Fwp-content%2Fuploads%2F2021%2F02%2Ffirst-party-data-playbook-for-marketing.pdf|target:_blank” text_color=”#b3ae8d” hover_text_color=”#ffffff” hover_background_color=”#2c2e3d” border_color=”#b3ae8d” hover_border_color=”#2c2e3d” icon_fontawesome=”f019″][/vc_column][/vc_row]

error: Content is protected !!
Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.