The 19 elements define the future of startups

The 19 Elements define the future of startups

The 20 elements that will define the future of building startups. Here, we delve into each of these points to explore the new era of entrepreneurship taking shape.

Table of Contents

MVP Speed

The speed at which minimum viable products (MVPs) are created will decrease dramatically. Startups will aim to launch a new MVP every month, fostering a culture of rapid experimentation and iteration.


Artificial intelligence will play a key role in startups, both in product development and decision-making processes. This will lead to more efficient and optimized businesses.

Super niche is the new niche

Targeting ultra-specific market segments will become more prevalent as companies seek to differentiate themselves and build deep connections with their customers.

Community 1st, software 2nd

Building a community will take precedence over developing software. This approach will create strong brand loyalty and foster organic growth.

10x more automated

Automation will become a significant driver of efficiency in startups, allowing for leaner teams and smoother operations.

Global teams, localized products

Startups will increasingly be built by global teams, yet their products will be tailored to local markets to better serve customer needs.

95% dominated by solopreneurs and microentrepreneurs

The startup landscape will be dominated by solopreneurs and microentrepreneurs, leading to more diverse and agile businesses.

Pop-up digital experiences

Apps and platforms that only work during specific times or events will become more common, creating a sense of urgency and exclusivity.

The marketing holy trinity

Successful startups will need to achieve product/market fit, content/market fit, and community/market fit to truly gain traction.

Half robot/half human teams

A mix of AI and human talent will form the backbone of startup teams, combining the best of both worlds for optimal results.

Accelerated by "boring marketing"

Effective marketing strategies that may seem mundane or unexciting will play a crucial role in driving startup success.

Multiple revenue streams

Diversifying revenue streams will become the norm, as startups look for various ways to generate income.

Design matters

The importance of design will continue to grow, with high-quality aesthetics and user experiences being non-negotiable.

Partnered with creators

Creators will play a significant role in distributing and promoting startups, leveraging their established audiences for greater reach.

Feels like a game

Gamification elements will be integrated into startups, making them more engaging and fun for users.

Purpose-driven moonshots

Startups will increasingly focus on making a positive societal impact, attracting both customers and investors who share the same values.

Productized agencies for cash flow

Agencies will pivot to offering standardized products to generate consistent cash flow, like design agency Dispatch Design.

Product studios become the norm

Product studios, which develop multiple products simultaneously, will become a popular business model in the startup world.

99% of MVPs won't need VC

Venture capital will become less critical for the majority of MVPs, as alternative funding sources and bootstrapping gain traction.


The future of building startups is set to be an exciting journey marked by rapid experimentation. As the landscape evolves, entrepreneurs will need to adapt to new trends and strategies to stay ahead of the curve. By embracing AI, and purpose-driven missions, startups can position themselves for success in this new era of entrepreneurship.

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